The Fisker name has attracted and attained worldwide brand recognition, thanks to years of first-class automotive designs. Over his 18 years in the car design business, Henrik Fisker has left his thumbprint on some of the most highly regarded automobiles. His creations range from the BMW Z8, Aston Martin DB9 & V8 Vantage to his most recent creations – the Tramonto and Latigo CS, designed under the Fisker Coachbuild nameplate.
With the launch of Fisker Automotive, Fisker was inspired to keep the excitement alive in car design. This time a new element was considered in the overall design – to deliver a beautiful car that makes environmental sense. Environmentally friendly, plug-in hybrid cars don’t have to be bland in design. The focus was to creating a design which delivers the ECO-CHIC factor – an environmentally friendly car with a futuristic design delivering sculpture, dramatic proportion and all without compromise.
The stance of the first design, the Fisker KARMA, is wide and low. It delivers such dramatic proportions for a four-door sports sedan that one would not anticipate. The height of a Porsche 911, length of a Mercedes Benz CLS and the width of a BMW 7 Series. The sleek design accents the long hood and is a direct result of our breakthrough chassis. Fisker was able to incorporate many of the aspects a designer would dream of in designing a car – the design takes the technology and proves that the best technology can be wrapped up in a beautiful package.
In traditional Henrik Fisker fashion, the first designs showcased to the public are what the customer will own as an end result. Fisker doesn’t believe in wowing the audience and then changing the design when it comes time to produce the car. The development approach is to focus on creating sketches, which are then carried into the clay model phase. We couple this with the latest in digital tools for high efficiency and optimal development time turn around.
The interior design of the car is an equally important element of design. A modern, sophisticated and luxurious finish is delivered in all Fisker Automotive designs.